AlpsPass is more than a ski pass—it’s a gateway to four of Switzerland’s most iconic resorts: Engelberg-Titlis, Adelboden-Lenk, Aletsch Arena, and Jungfrau Ski Region—offering freedom, adventure, and alpine discovery in one seamless experience.

 

The brand was shaped to reflect this spirit through a distinctive visual language that unites diverse landscapes and the emotions of alpine life. Across identity, campaigns, and digital and physical touchpoints, the design brings AlpsPass to life by emphasizing mobility, exploration, and the joy of the mountains.

 

Through a holistic design approach, AlpsPass becomes more than a season pass. The visual identity captures the energy of skiing, the serenity of snowy landscapes, and the thrill of discovery, creating a consistent and engaging experience at every interaction. Launched nationally, AlpsPass stands as an emblem of alpine adventure, freedom, and connection—far beyond the slopes.