Driven by the desire to explore and create, I craft impactful brand identities, digital experiences, and inspiring strategies – based in Zurich, Switzerland.
Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →Endless Passion → Crazy High Standards → Zero Bullshit → Celebrating Emotion → Taking Risks → Trusting My Instincts → Being Human → Making Work That's Human → Taking Work Seriously → Not Taking Myself Too Seriously →
About
Design with depth. Driven by conviction. Shaped by perspective.
I’m a designer who believes that great design goes beyond what we see. It’s not just about clean grids or clever logos—it’s about clarity, meaning, and impact. I create visual identities, digital experiences, and campaigns that resonate. Strategic, concept-driven, and crafted with intent.
How did you start in design?
When I was 12, I climbed out of my window, armed with two spray cans and several stencils, to beautify my hometown. That’s where it all began. After that, I started painting and selling my artwork to a variety of customers, from restaurants to private collectors, and soon began making money from it. I never thought I could make money from a creative hobby, I always thought I would pursue a regular job in business or finance. This was part of what gave me the confidence to go to school for design and pursue it as my career.
What is your creative philosophy?
I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always strive to create designs that are visually appealing and have a strong recognition value. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves my clients’ goals.
How about new challenges?
I get bored rather easily, so I love new challenges. I am uncomfortable being too comfortable. I prefer taking on a project in which something is new, whether a client from a different country and culture or a new medium I’ve never designed for. When there is something new I get a bit of anxiety, and that pushes me to do my best and makes the work better.
What's your design style?
I don’t believe I have a singular style with my client work; I like to work flexibly and choose the style that makes most sense for each client’s brand personality and goals. When a client comes to me, my goal is to help them identify their unique brand personality traits and then visualize those traits through digital design, concepts for environments or experiences, or print collateral. That said, many people have labeled the style of my personal work “bold, clean, and minimalistic.”
Fields of work
Design, Brand Identity, Printed Media, Digital Content, Web Design, Research & Insight, Animation, Naming and Packaging Design.
Selected Clients
Awards
Allianz
Bär & Karrer
Bern Expo
Blum & Grob
Coop
Credit Suisse
ExpertEye
FAMH
HLD
Hochdorf
Honda
Huawei
Ina Invest
ITS
Johnson & Johnson
Jungfraubahnen
Les Trois Rois
Lindt
Losinger Marazzi
McDonald's
Oneconsult
Partners Group
Porsche
Pro Juventute
RBS
Roche
RUAG
Stäubli
Sygnum
Swiss National Science Foundation
Takeda
Tezos Foundation
TKB
UBS
University of Basel
Wenger Vieli
Zippsafe
1x German Brand Award
2x German Design Special
2x Red Dot Design Award
1x ADC Shortlist
1x Best of Content Marketing Award (Silver)
Contact
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