Right on the shores of Lake Zurich, Au Park is set to become a unique and innovative development.

 

In a region known for its exclusivity and high property prices, Au Park stands out by offering a more accessible alternative — aimed at a younger, more diverse audience. The project blends a variety of architectural styles and housing concepts, reflected in a brand identity that embraces diversity and forward-thinking design.

 

The challenge was to create a coherent brand that appeals to a broad target group: tenants, buyers, investors, and public authorities. We developed a distinct visual toolkit to communicate Au Park over several years as a vibrant, innovative, and natural place in a prime location.