Visual identity for architectual diversity

Au Park

Development project

For the Aupark development project, We created a branding that balances sophistication with nature, offering a more affordable alternative to the exclusive areas around Lake Zurich. The identity reflects architectural diversity, combining different housing concepts and living styles.

The branding features modern visuals with earthy tones, conveying the harmony between urban life and nature. Clean typography and minimalist design represent innovation and sustainability, mirroring the project's diverse architectural approach.

Targeting a younger, more diverse audience, Aupark offers accessible housing without compromising on quality. The cohesive branding communicates its unique value to tenants, buyers, investors, and public authorities, positioning it as a sustainable and innovative development in a prime location.

Client

Swiss Life

Services

Branding

Type

Studio-based at Farner

Year

2021

Info

I’m an experienced multidisciplinary brand designer passionate about crafting impactful brand identities, immersive digital experiences, and creative strategies that inspire.

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